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Jane's Story


There's a little bit of Jane in all of us.

See Jane Run is so much more than a running store. As a woman-owned
and operated company, See Jane Run reaches out to individuals of all shapes, ages and fitness levels. The products, training and events are selected and designed to reflect the diversity of our customers. The first store was opened in San Francisco in 2000. Since then, See Jane Run has opened three more locations, launched an online store and was selected several times as one of the 50 Best Running Stores in America by Footwear Intelligence and The Running Network.

Holistic fitness.
We're so much more than a running store.

See Jane Run is here for women across all levels of fitness. Our customers come in all shapes, sizes and abilities. Yeah, we sell shoes and gear, but we also motivate, inspire and support. Our Train With Jane programs are designed specifically to meet the needs of a Jane who has never run beyond the corner to the seasoned Jane who wants to shave time off her personal best. And we host our own large-scale athletic events. Yep, we like to stay busy! See Jane Run Half Marathons and Triathlons are happening in the Bay Area, Seattle, and Wichita. We're planning races in Southern California, San Antonio and Boise, too! But we couldn't do any of these great things without a caring, knowledgeable, committed staff. So, when you walk into our store or contact us online and say "I want to do a triathlon, what do I need?" The last thing you'll get is attitude. Everyone on staff really is here for you. In fact, on race day, we might even join you.


Jane runs for change

At See Jane Run, we believe in supporting the health and welfare of all women, which is why a portion of the proceeds from every event we sponsor goes to a cause we love. See Jane Run currently supports many amazing non-profit organizations, some recent groups are below. If you are requesting a donation, please fill out this form and we will contact you if we can help. 




Please contact Lori Shannon at lori@seejanerun.com or 415-839-9393 for press inquiries.

Press release -  See Jane Run to offer free races to all women 70 years or older

Inc. Magazine See Jane Run: A New Kind of Running Store

Oakland Fitness Examiner - " Biomechanics of Running Faster, Healthier and Easier," by Rich Aubrey
Press release - SEE JANE RUN Makes Inc. Magazine Exclusive List Of America’s Fastest-Growing Private Companies—The Inc. 5000
Press release - See Jane Run Wins #1 Running Gear Store on BayList
Best of BayList-See Jane Run Wins Top Running Gear store
Boise Weekly- See Jane Run Women's Half Marathon & 5k
JetBlue San Francisco - Shop See Jane Run
Diablo Magazine -  Boutique Peek - See Jane Run
The Running Network- Top 50 Running Stores in America
San Francisco Business Times - Top 100 Women Owned Businesses - Bay Area
San Francisco Business Times-  Retailer finds fans in women athletes
Best of East Bay Express -  See Jane Run selected Best Women's Athletic Store
Oakland Magazine -  The Shape of Summer
Idaho Statesman - See Jane Run event is a good intro to running
Diablo Magazine - Shop Talk — April 2009
The Island -  Lori Shannon honored at 10th Annual Girls Inc. Women Who Dare Awards
Diablo Magazine - Best of Editor: See Jane Run Opens in Danville
See Jane Run is opening 4th location -  See Jane Run invites you to celebrate the Danville Grand Opening
A New Look for Boise Komen -  See Jane Run hosts the Boise Komen Casting Call Kickoff
Competitor California -  See Jane Run wins The Best of Competitor 2008 for Women's Event and Triathlon Store.
KQED Radio - Local Businesses Weathering the Storm - Click her for Audio
Tracy Press - A Trio of Triathletes -  Local athletes prepare for the 5th Annual See Jane Run Triathlon.
SF Examiner - High Five Current Accomplishments -  Lori Shannon gets a High Five by the Examiner for her contributions to non profit organizations supporting the health and wellness of women and girls.
5th Annual See Jane Run Triathlon -  See Jane Run Announces the 5th Annual See Jane Run Triathlon benefitting the Breast Cancer Fund.
Best of Bay 2008 - See Jane Run Half Marathon recognized in Best of Bay 2008 issue.
See Jane Run Benefit for Girls Inc. a Huge Success -  See Jane Run Half Marathon & 5K raises over $10,000 for Girls Inc. of the Island City.
Runner's World Specialty Runner's Choice Awards -  See Jane Run wins runner up in Best of California (and top in the Bay Area).
The Idaho Statesman's Treasure Magazine -  Signature Style Shopping Notes.
See Jane Run Launches Magazine - New Fitness and Lifestyle Magazine Inspires Women of All Sizes, Ages and Abilities.
Idaho Statesman -  Don't just toss out those old running shoes - donate them
The Running Network 50 Best Stores -  See Jane Run selected as one of the top 50 running stores
FitSugar -  See Jane Run: A Supportive Store for ALL Women Athletes
The Idaho Statesman -  Local Runners of All Shapes, Sizes, Ages and Abilities Show That Anything is Possible
Thrive – Style & Fashion -  Run for chocolate, dogs and the dream of wings. See Jane Run outfits and encourages active women of all shapes and sizes
The Wall Street Journal Hunting & Gathering -  Exercising Good Fashion Sense. With sales of workout wear booming, our columnist finds alternatives to skimpy styles
SGB (Sporting Goods Business) News & Analysis –  In the Pink” Callout: “Shopping Around
USA Today Lifestyle –  “Women Run For Their Lifestyle”
San Francisco Chronicle Workplace Outlook 2001 –  Sour Economy, Sweet Opportunity. When job market gets weak, entrepreneurship thrives
Oakland Tribune – Sunday Spotlight See Jane Run Stores Fit Women to a Tee
San Francisco Examiner –  – Q&A with Lori Shannon Run (or Walk) for Your Life
San Francisco Business Times – Bay Area Small Biz The Sporting Life. See Jane Run Sport’s biz plan proves instructional read


In the Top 100 Largest Women-Owned Businesses in the Bay Area, 2009 The San Francisco Business Times rated See Jane Run #98 based on 2008 revenue.

The 50 Best Running Stores in America, 2006, 2007, 2009  Using surveys, secret shoppers, and publicly-requested nominations, See Jane Run was voted one of the top 50 running stores in the country by Footwear Intelligence and the Running Network.  

Best Sports Store for Women, 2007 The East Bay Express' Best Of says whether you're a weekend warrior or a more consistent athlete, you can find something to meet your needs [at See Jane Run.] 

Best Place to Run Like a Girl, 2006
San Francisco Bay Guardian’s Best of the Bay, 2005  

Rising Star Award, 2003 March 26, 2003, the National Association of Women Business Owners, San Francisco chapter (NAWBO,) chose to honor Lori Shannon, See Jane Run founder, with the Rising Star Award, for starting and growing an exceptional business. (photo caption: Lori Shannon, center, after being honored by the National Association of Women Business Owners with the Rising Star Award in 2003.)

Entrepreneur of the Year, 2002 Lori Shannon started See Jane Run Sports after taking a class at the Renaissance Entrepreneurship Center. Through their brilliant training programs and emotional support, the folks from Renaissance have been very helpful to Lori and See Jane Run. In 2002, Lori was honored as their Entrepreneur of the Year. (photo caption: Senator Jackie Spear presents a certificate of recognition from the State Senate to Lori Shannon, Entrepreneur of the Year, 2002.)

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